After the Olympics, Derartu went on to win a great deal of prize money (in 2009, aged 37, she won the New York marathon in her comeback race – a prize of $130,000) and was given land by the Ethiopian government for which she bought more cattle. Did people treat them differently after Derartu won? "If the neighbours have problems, they ask, and Derartu will help. Even if they don't ask, she can see and will help. That's how she is."